The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: an Empirical Test in a Forward Channel Integration Context
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چکیده
THE MODERATING INFLUENCE OF FIRM MARKET POWER ON THE TRANSACTION COST ECONOMICS MODEL: AN EMPIRICAL TEST IN A FORWARD CHANNEL INTEGRATION CONTEXT TASADDUQ A. SHERVANI,* GARY FRAZIER, and GOUTAM CHALLAGALLA 1 Cox School of Business, Southern Methodist University, Dallas, Texas, U.S.A. 2 The Marshall School of Business, University of Southern California, Los Angeles, California U.S.A. 3 College of Management, Georgia Institute of Technology, Atlanta, Georgia, U.S.A.
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تاریخ انتشار 2006